CEOs for Change

by Rachel Gertz

Ever notice all that ugly packaging in the grocery store? All the wonky colour palettes, the crappy cookie illustrations, the wormy print? Ever notice all that plastic? At a time when plastic has become ubiquitous in our lives and in our packaging; a time when that plastic packaging takes at least 500 years to degrade, we just might want to look a little deeper.

The problem is that to change packaging, you need to change the decision making process, and we all know who the decision makers are: the CEOs. If we could somehow reach these big guns, the Kellogs and Johnson & Johnson, the Procter & Gambles—influence them and get them to distinguish the difference between a designer and packaging engineer, maybe we could turn this plastic waste into sustainable packaging that still makes profit.

Enter Krystal Persaud, dreamer and debutante. Her big idea is to reach these CEOs through her grassroots project, CEOs for Change. Just how does she plan to do this? She needs us to become informed about industrial design; its impact, and its role in giving packaging a sustainable future where design informs and influences both our products and their decision makers.

It is good to remember, we also live during a time when the first package-free grocery store is sprouting legs.

It’s a good time to be a part of something big.