A Short Lesson in Perspective

by Rachel Gertz

Used to be you could think on a good idea. Lightning would strike painfully, your head would light up like a thousand burning curtains, and you would let things burn until they ignited your life’s purpose for the next three weeks until the next one. Now it’s instantaneous this and micro speed that. No time to let things just sit and thicken.

“Pretty soon, The Overnight Test became the Over Lunch Test. Then before we knew it, we were eating Pot-Noodles at our desks, and taking it in turns to go home and see our kids before they went to bed. As fast as we could pin an idea on the wall, some red-faced account manager in a bad suit would run away with it.” —Linds Redding

Linds Redding, a famous New Zealand ad executive and art director, wrote his perspective on perspectives before succumbing to esophageal cancer last month. Makes you think about how you work and how you should work instead. RIP Mr. Redding.

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