I love ideas like this. I have no idea if it actually works, but it is an ingenious concept.
Imagine the progress we’d make if the oil industry began to innovate and find new ways to generate energy instead of putting all their… er, energy into PR campaigns.
Bah! Who am I kidding. Those dinosaurs wouldn’t change if a world altering idea smashed them in the face. God, I can’t wait until they go the way of the major record label.