Your Lifestyle Has Already Been Designed

by Rachel Gertz

An article by David Cain that breaks down our Pavlovian behaviour of buying, working, and dismissing our need for things in our lives that really matter. Consumer culture at its shiniest—and saddest.

“Western economies, particularly that of the United States, have been built in a very calculated manner on gratification, addiction, and unnecessary spending. We spend to cheer ourselves up, to reward ourselves, to celebrate, to fix problems, to elevate our status, and to alleviate boredom. Can you imagine what would happen if all of America stopped buying so much unnecessary fluff that doesn’t add a lot of lasting value to our lives?

The economy would collapse and never recover … The culture of the eight-hour workday is big business’ most powerful tool for keeping people in this same dissatisfied state where the answer to every problem is to buy something.” —David Cain

Via: Joey Lomanto


Read the article.